Dom Pérignon + Andy Warhol = Fun Champagne Story! … originally posted on vinesight.me
The 1996 Irodori and 1998 collaboration with Karl Lagerfeld had seen Dom Pérignon dip their toe in to the water with the hottest designers of the day. The limited editions had both been a critical and consumer success selling out almost instantly, and a new marketing strategy was born.
The early part of the millennium saw Dom change their creative agency. Neville Brody were now on point to give the brand a refreshed direction and, as such, regular packaging for Dom at this time was full of frequent stylistic changes. Perhaps as a consequence, no designer editions were initially offered for the 2000 vintage.
Never one to be behind the curve, the next Dom Pérignon special edition packaging would push things further than ever before, putting a twist on the iconic shield label for the first time in the brand’s 74 year history.
Andy Warhol was (and still is) a…
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